"We are delighted with the overall performance of Google Shopping since we first launched, Intelligent Reach made it quick and easy to setup a well optimised product feed, while the ability to optimise bids at item-level in the platform was important to us as a fashion retailer. This has enabled us to easily optimise performance and increase out overall return on investment. The strong performance, in particular over the crucial cyber weekend period, has led to us allocating more of our budget to Google Shopping next year."
Andy Miller, PPC Manager, River Island
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