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Rich product data provides the customer with the information that they want and is a vital pre-requisite for online retail success.

This paper outlines some of the key considerations for retailers to maximise product data quality and guarantee relevant content for their consumers, wherever they are. 

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QUOTQTIONS.jpgGreat product data is now an essential requirement for successful digital commerce. It powers the myriad of product level marketing channels available, which deliver significantly enhanced profitability.

Steve Rivers, Founder and CSO, Intelligent Reach