Connecting the Digital Consumer to the Physical Store: A Guide
If done right, your physical stores can be a massive USP against pure play eCommerce players. Amazon, who is so successful online, wants a high street presence and that says it all.
"Multi-channel Retailers are continuously running to meet the ever-increasing demands of today's consumer while competing with the innovative pure plays such as Amazon.
Retailers’ stores are a big cost to business, but if they can place these at the centre of the customer journey and innovate around this, stores can be an amazing asset, letting the retailer win in tomorrow's retail environment."
Steve Rivers, Founder and CCO, Intelligent Reach